Sixty years after the late Andy Warhol first drew his iconic Campbell’s soup can, Campbell Canada and The Andy Warhol Foundation have teamed up to bring Warhol’s vision full-circle. In a bid to spread joy to Canadians, Campbell Canada is releasing limited edition Andy Warhol-inspired soup cans with four distinct bright, colourful labels and two flavours — cream of mushroom and tomato.
The inspiration behind the cans is Warhol’s belief that “art is accessible to all,” and to his point, that means even a soup can is a worthy canvas. “These special edition soup cans serve to remind us that there is joy, warmth and light that can be found in simple things around us. We look forward to bringing this concept to life through our campaign by sharing examples of real life pop art inspired by the cans – there are always new and creative ways we can brighten up our days,” said Mieka Burns, vice-president marketing at Campbell Canada.
Keeping with the spirit of Warhol’s pop art movement that everyday items could be transformed into minimalist works of art, Campbell Canada is challenging several Canadian artists and influential content creators to come up with colourful, everyday inspiration from the limited edition cans to produce their own version of pop art-inspired content, by following the #CampbellsxWarhol hashtag.
“In 1962, Andy Warhol changed the trajectory of contemporary art by depicting Campbell’s soup cans on canvas,” said Michael Dayton Hermann, director of licensing, marketing and sales at The Andy Warhol Foundation. “It is only fitting that we pay tribute to the enduring legacy of these two icons by coming full circle and bringing his art back to the Campbell soup cans that provided him with inspiration.”
Photo courtesy of Campbell Company of Canada